Potential Target Audience

Whilst making our film opening as a group we had to decide who our target audience was going to be. Whilst planning and editing we realised that the main actors in our opening sequence were teenagers. The protagonist (Lucy) is a 17 teen year old girl that is going through a difficult stage in her life. We realised that many teenagers might relate to Lucy's character and will hopefully teach them its okay to go through these particular problems in life and you will get through it. Having this relatable character we realised that the main target audience will be 15-25 year olds. The reason we chose this age range is because we thought that this particular age range would appreciate the aesthetics a bit more and also being more relatable. Saying this during our audience feedback we had gathered numerous feedback forms that varied in age ranges.This going to show that many people would be able to enjoy our film and would not just be targeted at specific ages. However this can be argued because the older generation may not enjoy it as much as the younger generation. Only because of the fact that if our film opening was to be a full feature film it may include some crime (stereotypical of teenagers) that the older generation may not enjoy.